Food Coloring

It’s true that we eat with our eyes first, which is why food coloring is so important! With a little added color, you have the ability to make food not only more aesthetically pleasing but also more appetizing! People associate color more closely with flavor than anything else, so the shade of the food you serve can have the power to influence how people taste it. This works in anything from candy and gum to chips and wine! The act of adding coloring to food dates all the way back to ancient Egypt. Candy makers would add natural extracts and wine to “improve the products’ appearance” and make it more enjoyable to those who bought their wares! We continue to add food coloring to our products for much the same reason today! There is a lot of color change and even color loss during the process of cooking and baking food. As temperatures change during cooking so do colors. Moisture loss also affects the colors of your food, as does light exposure. You can correct all these slight changes, or enhance those already present, with the tiniest amount of food coloring. With a slight adjustment, you can suddenly make your dishes look as good as they taste! From fun a frivolous like a rainbow hued cake or cookie, to the elegant enhancement of a glacé cherry food coloring can be used in a multitude of ways!